Most new and aspiring entrepreneurs do not take the time necessary to learn and understand their target population. An erroneous belief is, "If you build it, they will come." This belief is partially true. It is important to understand that marketing your business to the perfect customer is an essential ingredient for your business success.

Understanding Who Your Customer is and What They Want

It is important to get inside of your customer's mind to truly understand what it will take for them to spend money on your products or services. Business owners must understand their customers' buyer's habits, hobbies, spending habits and values. Without this information, it will be quite difficult to sell your products or services regardless of how affordable  it is. 

Studying the psychographics of your customer will help you to understand why they buy. You can effectively reach your target audience when you understand the psychology behind their buying and spending habits. 

Course Goals

  • Understanding the need to specialize your business in order to attract the right customer. 
  • To learn how to differentiate your business.
  • To learn how to identify your paying customers.
  • To fully understand the need for business concentration. 


Why would I want to be a webinar participant?

As a participant of our webinar series, students can improve their learning by being fully engaged in the webinar materials. Ongoing research demonstrates that students who are actively engaged in webinars are more likely to stay in the course and achieve optimum results. 

What should I do as a webinar participant?

Webinars are designed to help students put into practice what they have just learned in the course. Students aren't expected to research the course materials ahead of time. They are expected, however, to complete the recommended steps and related assignments. 

What if I think a particular topic needs a webinar?

Students can talk to the course instructor, professor, the department chair, or anyone who uses webinars for their courses to make special requests and recommendations for new courses as well as additional content for preexisting course. 

How can I become a webinar instructor?

Students may ask instructors of webinar courses for an application to be an instructor. As a rule, this is a competitive process; instructors are selected from those who have excelled in the course and have achieved results. Typically, applicants participate in interviews organized by the instructor of the course.

What are the webinar hours?

Unless otherwise stated, each student is expected to learn at their own pace. Webinars are made available on an ongoing basis for those students who have purchased the course. 

What kind of equipment do I need?

All you need is a computer with an Internet connection (high speed service such as DSL or cable works best) and speakers. You may also use a headset instead of speakers, depending on your audio quality.

How can I ask questions during a webinar?

Some webinars have a Live Q & A session that is scheduled once per month. During this period, you may ask as many questions as possible. Questions will be answered during the Question and Answer period scheduled as part of each webinar. Keep in mind, it may be difficult to answer every question asked by the student participants. Feel free to send an email with your questions to the webinar instructor.

How can I get information on future webinars?

Future webinars are posted on our website as soon as they are scheduled and/or are also announced via emails to our members.

Course Curriculum

  • 1

    Introduction to Fail Proofing Your Business

    • Introduction to Fail Proofing Your Business

  • 2

    Charging Too Much or Too Little

  • 3

    What To Expect from this Course

    • The Science Behind Marketing Your Business Effectively

  • 4

    The Newbie's Small Business Survival Guide

    • Specialization: Why it is Essential to the Success of Your Business

    • Target Your Products and Services to the Right Customer

    • Understanding Psychographics and Why It Matters in Business

    • Solving Your Customer's Problem

About the instructor

The Relationship Expert

Dr. Shonna Etienne

I'm Dr. Shonna, an expert in relationships, specializing in marriages, couples therapy, and infidelity. I help women attract and keep quality men who desire and value healthy relationships. My teaching methodologies cannot be found in school and can help you find long-lasting love with a mate worthy of your time, attention, and affection.


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